what is branding ?

a short introduction to marketing

video of marketing

MARKETING PICS

B 2 B MARKETING STRATEGIES

B2B marketing for impact

Over five intensive days, AIMS: Advanced Industrial Marketing Strategy provides business-to-business (B2B) marketing executives with the perfect balance between content and practice – to help them tackle their most pressing challenges.

High risk, large transactions, diverse channels, multiple stakeholders, tough negotiations, strategic alliances, intensive relationship building... the challenges of B2B marketing could not be more complex. And they are changing all the time.

To meet the complex, rapidly changing demands of the industrial or B2B environment, marketing executives need a thorough understanding of how a range of issues – from segmentation to pricing to customer relationships – interconnect and can increase efficiency and improve performance. AIMS is specifically designed to meet the needs of busy B2B marketing executives, each with their own combination of challenges.

This programme provides a forum for intense learning and exchange about B2B marketing – offering practical tools for segmentation, pricing, branding and market positioning that can be implemented as soon as you return to work. Participants apply what they learn through our INDUSTRAT simulation.

Key Benefits

• Gain insight into the management of your product portfolio
• Improve your customer and supplier relationships based on strategic segmentation of marketing actions
• Benchmark and network with others who face similar challenges
• Apply strategic industrial/business-to-business marketing concepts and tools in a no-risk environment, using the programme’s specially designed INDUSTRAT simulation

MARKETING STRATEGY

Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives

IMPORTANCE OF MARKETING MIX

What is the importance of the marketing mix? 

All the elements of the marketing mix influence each other. They make up the business plan for a company and handled right, can give it great success. But handled wrong and the business could take years to recover. The marketing mix needs a lot of understanding, market research and consultation with several people, from users to trade to manufacturing and several others.

The product has to have the right features - for example, it must look good and work well.

The price must be right. Consumer will need to buy in large numbers to produce a healthy profit.

The goods must be in the right place at the right time. Making sure that the goods arrive when and where they are wanted is an important operation.

The target group needs to be made aware of the existence and availability of the product through promotion. Successful promotion helps a firm to spread costs over a larger output.

MARKETING MIX DIAGRAM

4 P'S OF MARKETING MIX

The 4Ps are:

• Product (or Service).
• Place.
• Price.
• Promotion.

marketing mix

MARKETING MIX -The marketing mix is a business tool used in marketing and by marketers. The marketing mix is often crucial when determining a product or brand's offer,